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What Is Brand Identity?

Brand identity is brands logos, typography, colors, packaging, and messaging. It is the visible elements of brands. Brand identity is the brand image which attracts new customers. 

  • Name
  • Logo
  • Colors, shapes, and other visual elements
Brand image is the actual result of these efforts, successful or unsuccessful. 
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Brand Guideline

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Brand Guide

Brand guideline is a brand book or style guide, or is a set of rules that explain how your brand works, which are your main brand elements and what is the main goal of your brand. Essentially, it’s a visual document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.

brand elements

Brand Elements used to express/represent and identify/differentiate the brand. The examples of Brand Elements are name, logo, slogan, jingle, and packaging style etc.
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