What Is Brand Identity?
Brand identity is brands logos, typography, colors, packaging, and messaging. It is the visible elements of brands. Brand identity is the brand image which attracts new customers.
- Colors, shapes, and other visual elements
Brand guideline is a brand book or style guide, or is a set of rules that explain how your brand works, which are your main brand elements and what is the main goal of your brand. Essentially, it’s a visual document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.